The best restaurants always understand just how sizable a role reputation plays in attracting new clientele, which is why these restaurants frequently work with public relations and brand building firms to ensure that prospective clients are keenly aware of the outstanding cuisine the restaurant is able to offer on a consistent basis. One of the more frequently overlooked or improperly used tools available to restaurants is the simple use of authentic restaurant reviews as a part of a comprehensive promotional strategy. A public relations and brand building firm like Behrman Communications would be very likely to recommend incorporating the use of these restaurant reviews in some way in order to achieve the best possible results.

The difficulty, of course, is convincing an increasingly cynical audience that the reviews shared by the restaurant are wholly authentic and can therefore be trusted to reflect the actual quality of the cuisine. In order to combat this, a completely transparent platform in which users can share their experiences with prospective diners may be the best solution. Rather than cherry-picking the best reviews to include in a PR campaign or in any other promotional materials, the restaurant can instead direct prospective diners to a page or platform in which verifiably accurate reviews are able to be posted. This will allow the restaurant to take full advantage of the quality of its offerings through a very traditional method that becomes far more efficient due to the simple inclusion of a greater degree of transparency.